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Homeowners renovate for the long run, study finds

Homeowners are renovating their homes for the long run, according to the annual UK Houzz & Home

Published 13th September 2023



Homeowners are renovating their homes for the long run, according to the annual UK Houzz & Home study of more than 2,500 respondents. 

Renovation activity is set to continue well into 2023, with half of homeowners planning projects this year (50%), at an anticipated median spend of £10,000 and £100,000 for higher-budget projects. 

Additionally, the share of renovating homeowners who cite increasing resale value as a reason for renovating fell five percentage points in 2022 (6% compared with 11% in 2021), showing the increasing trend of renovating for the long run.

So, what type of projects are renovators tackling in 2023? Let’s take a look…

Interior spaces are the most popular areas to renovate (78%), followed by improvements to outdoor areas and adding extensions (51% and 20%, respectively).

Kitchens and bathrooms remain a priority


Kitchen and bathroom projects remain a priority during renovations (37% and 33%) and command the highest median spend at £13,000 and £5,250.

At Stax, we offer an extensive range of services for those seeking a new trade kitchen or trade bathroom. Not only can you visit our in-branch showrooms, but we also offer a free kitchen design service and host popular sales events all year round.

Ageing homes call for some TLC

With almost half of the surveyed homeowners living in homes built in 1940 or earlier (47%), homeowners are focusing on home system improvements. More than a third of homeowners upgraded heating systems in 2022, closely followed by electrical and plumbing.

Improving the kerb appeal

Upgrades to front gardens have risen significantly since 2020, increasing seven percentage points (47%, compared to 40% in 2020). This shows that as always, the demand for gardening supplies is high, as many homeowners tackle the task of gardening.

Liza Hausman, Vice President of Industry Marketing at Houzz, concluded: “Homeowners are committed to their current homes, and we continue to see investments that help spaces to function better for the long term.

“We’re also seeing an increased focus on efficiency, with homeowners making upgrades that will help to conserve energy and keep associated costs down.”

So, if you’re a tradesperson, the rise in renovation is only good news for the industry as demand grows…

In fact, homeowner demand for professionals continues to grow (93%, compared with 88% in 2020). Among professionals hired, electricians, plumbers, carpet and flooring pros, and carpenters were the most common (60%, 48%, 42% and 37%, respectively). 

Whether you’re a tradesperson or an independent retailer, Stax has you covered for all of your DIY and home improvement supplies. Visit your local branch today or head to www.staxtradecentres.co.uk


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