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Shurtape launch £1M advertising campaign

Shurtape UK Ltd is set to launch its most ambitious advertising campaign ever this spring. Both Shur

Published 11th February 2013

Shurtape UK Ltd is set to launch its most ambitious advertising campaign ever this spring. Both Shurtape brands, Duck Tape and Frogtape, will feature in the exciting campaign which has had just under £1M invested in it.

The brand new national and regional campaign is set to start on the 18th February and will support the run up to Easter before repeating to support the May Bank Holiday.

As well as daytime and primetime TV advertising on the BBC, ITV, Channel 4 and several Sky channels, including the Home channel, the campaign will also have a presence at Scottish Rugby games including the 6 Nations Tournament at Murrayfield. This will further be supported by adverts and advertorials in consumer press, such as Beautiful Home, as well as PR campaigns.

For the third year in a row Shurtape's brands continue to be the only ones with a TV presence and Duck Tape is still the No1 UK DIY tape brand. 

Frogtape and Duck Tape are available from all Stax branches.

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