Johnstone’s launched a limited edition range of trend-based colours this summer following extensive market research undertaken with its stockist customers. 

 

Colour Vibe is a brand new collection of colours inspired by interior design and high street trends. This forward-thinking range features six colours - Deep Amethyst, Teal Topaz, Twilight Star, Raspberry Blush, Poppy Field and Chartreuse Bloom - which have been carefully selected to allow customers to create a stylish contemporary home while still achieving great value for money.

 

Research undertaken by Johnstone’s shows that there is an increasing trend for consumers to use bolder and more fashion conscious colours in their homes, as well as a desire for a range that can coordinate with wallpapers and accessories already available on the high street. Johnstone’s has ensured that the six new colours are sure to satisfy this requirement as well as coordinating with the existing neutrals palette. The result is a range perfect for alcoves and feature walls or for those bold enough, to decorate an entire room. 

 

Colour Vibe is available in a contemporary matt finish in 2.5L complete with eye-catching packaging to coordinate perfectly with the current Johnstone’s Retail emulsion range.  

Colour Vibe will offer great margin potential as well as allowing stockists to offer the consumer fantastic value for money. The range will also be supported with a dedicated POS package for stockists to ensure maximum on-shelf impact and will be sure to spark plenty of consumer interest.