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Harris: Our biggest launch ever

The DIY’er is at the heart of everything Harris does. At Harris, our mission is to give the e

Published 29th October 2019

Harris range

The DIY’er is at the heart of everything Harris does. At Harris, our mission is to give the end-user the knowledge and confidence that they need to be successful with their decorating projects, whilst at the same time, giving you the retailer the displays and information you need to help them choose the right products.

The success continues From humble beginnings as a one-man start-up business, our founder Leslie George Harris steadily grew his business through the principles of good service and innovation. 

Fast forward ninety years and the Harris brand has gone from strength to strength with over 300 employees in the UK and manufacturing facilities in the UK, Sweden & China. 

Now ready for 2020 we have carried out the single biggest category investment in end user research and this has helped us to put together a new range of products and in-store solutions that will guide the DIY’er to choose the products that they need to successfully complete the decorating task they are doing. 

So how do DIY’ers know which brush or roller is right for their project? And why should they choose Harris?

Choosing the right product has never been easier 
To make their product choice easier and more enjoyable, and to help them out of the overwhelming variety of products they’re faced with, we have segmented our range by quality level and colour coded all our decorating tools by tasks. Now instead of simply focusing on their paint, they can now make better decisions about their decorating tools.

Three clear quality levels 

ULTIMATE 
Superior in quality, look and feel, this is our ‘best’ range. It combines innovative materials to produce an excellent finish while make decorating easier. Our ULTIMATE range is colour coded by task for easy display and selection. 

SERIOUSLY GOOD 
SERIOUSLY GOOD is our middle range which offers good quality brushes, rollers and tools that perform well without too much effort. This range is also colour coded by task for effective display and easy selection. 

ESSENTIALS 
Our ESSENTIALS range is a straightforward selection of basic yet reliable decorating tools that help get the job done in a quick and easy way. Offering excellent value for money, it gives DIY-er’s everything they need on a budget. 

To support this there is a range of in-store merchandise solutions available to fit all sizes of store.

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