With exhibitor numbers growing steadily for the new style Totally Shows which take place at the Ricoh Arena in Coventry on 10, 11 and 12 February next year, the organising team at Brintex is busy urging leading DIY brands to support the show.

“We hope everyone in the market is getting the message that we are doing things differently this year and that suppliers and manufacturers will give the show their support as exhibitors.  We want to give the industry a show to be really proud of, a ‘must attend’ event!” said Paul Grinsell, sales director for Brintex. “The show research indicates clearly that there are plenty of buyers who really welcome the opportunity to see new products and talk directly to the people behind the brands that they sell every day on their behalf!  Buyers also told us of their desire to see the ‘big brands’ in the show.”

Stax has signed up to exhibit selected products of their own-brands-range, which includes Supa, SP, Ambassador and Picardy. Visit Stax on Stad I20.

 

Rollins & Sons has just confirmed its involvement, which will give visitors the opportunity to see leading products from Arrow Fasteners, Bulldog Tools, Channellock, Eklind, Estwing, Ethel Gloves, Marshalltown, Mechanix Wear and Zircon, all of which are distributed by Rollins.

Renewals from the 2012 show include Am-Tech, Rothley, Saffron Sphere (represented by Hayes UK), Trendsure and Winbag, whilst those companies returning after a break from the show include Bison Adhesives, Mykal Industries with its range of degreasing and cleaning products, S&S Home Supplies, Salepoint and world leader in home security products, Yale.

Nigel Fisher, commercial director at Yale UK, said, “I am pleased to announce that Yale Retail will be exhibiting at the Totally DIY Show.  The move to Coventry, with improved facilities and easy access for the attendees, made it an easy decision for our brand to participate.

“We will be showcasing our exciting plans for the Yale product range in 2013 and look forward to seeing customers, both old and new, on our stand in February.”

Yale’s latest plans include promoting its keyless digital door locking solutions via a new TV ad which shows heroic film figures scratching their heads over how to open a door. The ad will run for four weeks from October 15 on the ITV1 Meridian region and have a potential viewing audience of 1.7 million. 

New to the show this year is Redditch-based manufacturer Frank Shaw, which produces the Bayonet and Challenge brands of tacks and small nails, and the Danielle Group, which will be showing its workwear brand WORKKiT at the show for the first time.

“We have developed a range of modern, stylish work wear which is specifically designed for today’s workforce which we will launch at the February show,” confirmed Marianne Mitchell, Danielle Group’s Work kit brand manager.

This year exhibitors have the opportunity to directly influence which of their regular buyers and potential customers are invited to attend the show.  Brintex is investing in a new tele-marketing campaign to gather the critical information from exhibitors, which will be backed up with personal invitations and, of course, the offer of a hot, sit down lunch at the show.  In addition, a striking new advertisement campaign for the show is also launching across the key DIY trade media and the show’s 2013 website is now up and running at www.totallydiy.com.  Don't forget to register as a visitor!

To contact the Totally Shows 2013 team call Brintex on 020 7973 4734.