In 1919, following a spectacular invention of the world’s first wall plug, a brand was established to ultimately become synonymous with professional fixings. Riding the wave of the great market success, Rawlplug embarked on a journey the world would never forget along with the Rawlplug Travelling Showroom enabling customers to experience the genuine inventiveness and reliability of their products. Today, 100 years later, the time has come to set off on another tour with the RawlTruck. But the history has not come full circle, as we are rather witnessing a continuation that combines the heritage of the past with the needs of the future. Where are we meeting today?

 Always close to customers

Business conditions and capabilities have been changing over the last century, in a both evolutionary and revolutionary manner, but the foundation of Rawlplug’s attitude towards customers has remained unaltered: help them on the spot, both at the designer’s table and the construction site. Listen to them and discuss their needs. Provoke them to improvement and development. Consult challenges and inspire each other. Deliver state-of-the-art solutions they can trust. And stay close to them whenever they need it.  

It was nearly 100 years ago that the brand’s mobile display vehicles known as Rawlplug Travelling Showrooms hit the road, and the world went crazy about them, because not only did they enable people to experience the revolution in the then marketing, but also witness a completely novel approach to direct sales. The vehicles that took several months long trips to all corners of the world, from Sweden to Australia, made a sensation in each market where they appeared. Never before, and not only in the construction sector, had the potential customers encountered such a unique form of commodity promotion combined with the opportunity to use the products in practice. In a tailored van, customers could become familiar with the full portfolio of fixings as well as product datasheets, use individual items on site, therefore learning about their applications and installation methods, as well as speaking to the brand’s experts, hoping for some individual consultations.

Rawlplug had found yet another way to get even closer to their customers. “I’m amazed by the Rawlplug history. What I find particularly unique about it is that, facing the reality changing over the years, and sometimes changing aggressively, the brand always developed by relying on best practices and solid values that have stood the test of time and are still sustained,” says one of the contemporary customers participating in Rawlplug’s big comeback to the international tour. Ladies and gentlemen, we give you RawlTruck.

Come along and visit us at the Stax BIG BRANDS SHOW on 25^th & 26^th September 2019 at the Manchester branch.