As online sales continue to increase across markets a new study from Digital River has found that 86% of customers visit a brands website whilst shopping online. 31% would then change allegiance to a competitor upon arriving at a poorly designed website, where they couldn’t buy online.

Of 1,000 UK consumers a considerable 78% would buy from Amazon if unable to buy dir

ect. Retail outlets only attracting 22% of those surveyed. The draw for e-shoppers buying direct from the brand is the expectation of value, 49% expect to pay less.

For the younger market (18-24 year olds) 26% find online reviews an “important” influence on their behavior.

The report recommends a comprehensive journey, connecting clear pricing to product information, reviews and the ability to shop across devices.

Stax are able to offer our customers feature packed online facilities. You can offer over 40,000 Stax products with multiple daily updates, find out how you can upgrade your online shop today!