This year Ryobi have launched another nation-wide TV campaign campaign to highlight their extensive
Published 1st June 2013
This year Ryobi have launched another nation-wide TV campaign campaign to highlight their extensive cordless power tool range this is an excellent opportunity for retailers to stock up and make the most of. In conjunction with the TV campaign Ryobi have unveiled a competition offering TEN lucky winners £1,000 of ONE+ products each, from the full range of over 40 power and garden tools. Ryobi have an extensive collection of drills, hedge trimmers, jigsaws and grass trimmers all of which could be yours! The linchpin of the range is the innovative, 'ONE battery for all', feature. The whole range is based around an interchangeable battery system meaning your tools stay wirelessly powered for much longer! Make sure you click through to the competition page for your chance to win! <p><iframe src="https://www.youtube.com/watch?v=UEN3ZMlHP5o" frameborder="0" width="300" height="169"></iframe></p>
Retailer Opportunity
The advert which runs from 21st May and runs until mid July on dozens of digital channels such as the Sky channels inc Sky Sports, Sky 1 and Sky Atlantic; BT Sport; ITV2, 3 & 4; and Dave, Gold, Watch plus many more! This activity is supported by a comprehensive digital campaign, inc Facebook and Twitter. This increased exposure last year, caused a massive uplift in sales and we expect to see even more demand for the ONE+ range this year! Retailers should make the most of this opportunity and stock up on some choice lines across this innovative range.
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