Independent retailers urged to get involved in upcoming national event for small businesses

Independent retailers are being urged to spread the word about Small Business Saturday, which celebr

Published 9th November 2024

Independent retailers are being urged to spread the word about Small Business Saturday, which celebrates the contribution of small UK businesses to their communities.

The national event, run by Small Business Britain and now in its twelfth year, takes place in December and has seen billions of pounds spent with small businesses on the day throughout that time.

Small businesses have been provided with range of free resources for the event, including a toolkit with campaign overviews, content ideas, marketing assets including logos, posters, and social media materials.

Michelle Ovens CBE, Director of Small Business Saturday UK, said: “Small Business Saturday is all about supporting and celebrating the UK’s fantastic entrepreneurs and the amazing contribution they make to local communities.

“After a particularly challenging period for small business owners, public support can make all the difference. I encourage everyone to join us in celebrating small businesses, not just on the day but throughout the year.”

The event, backed by global banking firm and Bira service partner American Express, takes place on 7 December and also doubles as the closing date for entries to AMEX’s Champion Small initiative, with 10 high street businesses selected to receive a share of a £100,000 grant. The expert judging panel, which includes Andrew Goodacre, will select winners based on customer reviews, product innovation, community impact and how the grant will positively benefit their business.

To find out more about the initiative, nominate a local business and see full details of the prize draw plus T&Cs, visit the Champion Small webpage. To access the toolkit, marketing assets, and learn more about how to participate in Small Business Saturday, visit the Small Business Saturday website.

Andrew Goodacre, CEO of Bira, said: “Events like Small Business Saturday are crucial for independent retailers that deserve to be celebrated for all they do within their communities. Much like Bira’s Love Your High Street Week, it’s great to see the enthusiasm for these events. I’d urge any indie that can to get involved!”

Article curtesy of Bira, view on the Bira wbbsite

Keep up to date with all the latest news from Stax.

8th May 2026

Stax Takes Pre-Season on the Road with New Pagoda/STV Roadshow

Stax Trade Centres is bringing its pre-season buying event directly to customers with the launch of its first-ever Pagoda Garden Furniture Pre-Season Roadshow, making it easier than ever for independent retailers to plan ahead for the season.

30th March 2026

Stax strengthens Glasgow team with new regional sales appointment

Stax Trade Centres is pleased to announce the appointment of Billy Coutts as Regional Sales Representative, further strengthening its presence across Scotland and Northern Ireland.

13th March 2026

Deco-Pak and Stax strengthen Scottish market with new distribution partnership

In a move designed to improve access and flexibility for Scottish garden retailers and trade buyers, Deco-Pak and Stax have announced a new distribution partnership.

See all

LaunchPad

Stocks & Stands Deals

Stax Deals

Help & Advice

About Stax

Social

Copyright © 2026 Stax Trade Centres Ltd. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Use of this website constitutes acceptance of the Stax Trade Centres Ltd Terms & Conditions and Privacy Policy.

Stax Trade Centres Ltd is a Limited company registered in England. Registered Number: 2235950.

Registered Office: Holloway Drive, Wardley Industrial Estate, Worsley, Manchester, M28 2LA.