Although online retail has continued to grow in popularity over recent years, shopping in physical stores is still a vital part of the experience for customers across the world.

Even though it’s easier than ever to buy something online, recent studies have shown that many consumers still enjoy the experience associated with going into a brick and mortar store. Here are some tips for influencing your shoppers’ decisions.

Provide consistent offerings across all sales channels
Studies found that 70% of shoppers in the UK would opt to purchase their items in-store where possible. It’s important that your prices and offers online are also reflected when in your physical store, as many customers will view the product on your website before making a purchase anyway.

Keep your online store up to date
We know that brick and mortar stores are still very popular even today, however, the methods used by consumers to find the products that they want varies. Online browsing makes it convenient for people to shop from the comfort of their own kitchen, bedroom or toilet!

This means it’s extra-important for you to maintain a strong online presence and make sure that their customers can find their products quickly and easily online.

Be sure to accept a number of cashless payment methods
In this day and age, you’d expect all retailers to be accepting a variety of cashless payment methods. You’d be surprised to find out that some still don’t!

Today’s consumers look for speed and convenience when they shop in a physical store, with 94% of UK shoppers preferring to use a cashless method when they buy. As a retailer, make sure that you offer different payment options in-store to avoid missing out on any custom!

Find out how Stax customers can get their own successful online shop with over 40,000 Stax products in no time with an ecommerce website from EKM,