Every year, as soon as the first frost hits, it’s the same story. Shelves empty fast, demand for winter essentials skyrockets, and retailers scramble to restock heaters, de-icing salt, security lights, and torches. But the retailers who truly thrive in the colder months are the ones who plan ahead.

Get Ready for the Rush

As soon as temperatures drop, consumer behaviour shifts overnight. Last-minute orders often mean missed opportunities, longer lead times, and a scramble to get products in when customers are already knocking at the door. Stocking up now gives you the best product choices, keeps you ahead of supply bottlenecks, and allows you to sell before your competitors have even unpacked their first heater.

Beat Shortages and Lock in Margins

We’ve all seen the impact of seasonal spikes on availability. Essentials like de-icing salt, portable heaters and even sledges can sell out industry-wide when a cold snap arrives. Planning ahead means you not only secure supply, but also lock in your margins before demand drives prices up.

Maximise Your Sales Potential

Winter stock isn’t just about being prepared, it’s a prime opportunity to increase sales and strengthen customer loyalty. Seasonal displays, early-bird promotions, and well-stocked shelves send a clear message - you’ve got what your customers need, when they need it. That confidence brings them back, not just this winter, but all year round.

How Stax Can Help You Prepare

At Stax, we’ve expanded our winter-ready product range to cover everything from heating and lighting to snow clearance and weatherproofing. Whether you’re topping up core lines or looking to offer new, in-demand products, we can help you plan, order, and stock with confidence, and all at competitive trade-only prices.

Avoid the panic. Stock up early to keep your shelves full, your customers happy, and your sales strong!

Browse our winter essentials online or visit your local branch to start your winter plan today.