With tradespeople across the country always on the lookout for inventive yet effective ways to market their services, it can sometimes be a struggle standing out from the rest. One method of advertising that can do a great job of promoting your business and is popular among outfits of all shapes and sizes is vehicle signage. 

Whether you’re on the open road or parked up working on a current job, signage can be a super low-cost way of promoting yourself in front of the right people. Here’s why:

Be seen by hundreds of people every day

Nobody likes being stuck in a traffic jam or in slow-moving traffic. However, there are positives to take from everything. Road networks across the UK are becoming busier every single day, which means even a quick drive to the site can put your brand in front of an eye-watering amount of people. On top of that, if you’re aiming to target people in your local area, signage can really help to build some prominence. 

When it comes to outright reach, advertising on your work vehicle will top trump many other forms of advertising. 

It’s much cheaper than you might think

When compared to other marketing methods, such as print advertising, vehicle signage is very cost-effective as it only requires one relatively small up-front cost and can continue to promote your brand for years to come. If you’re trying to take on more jobs and build awareness around what it is that you do without spending lots of money, vehicle signage is a really sensible option. 

It can boost credibility

Of course, if you are going to take the plunge and have your van branded-up, it’s important that you work with somebody to find a design that looks good. If you’ve got it right, with a branded vehicle people are more likely to view you as a professional tradesperson who takes their business seriously. As a result, you can expect your credibility to increase within the local area which will hopefully lead to more work leads coming your way. 

 

If you’re not sure where to start then don’t worry. There are plenty of options when it comes to vehicle signage, from some simple sign writing to a full vinyl wrap. There are plenty of experts who will be able to advise you on the best option.

If you’re in the market for a new work vehicle then make sure that you take advantage of the Vanarama deal with your StaxPerx membership. As a Stax customer, Vanarama will give you an impressive £200 cashback if you take out a van contract with them.