How important do you think that customer reviews are? As a matter of fact they can be extremely useful and you should definitely take note of what your customers are saying. Statistics have shown that 90% of consumers look towards a company’s online reviews before they decide to where to place their business. We’ve come with six reasons that make reviews so important. 

Learn about where you can improve

You can analyse your reviews to find out what your clients liked or disliked about their experience with you. Ultimately, this will give you the information that you need to help improve your service, build client trust and it will help you to make more informed business decisions. 

Influence customer behaviour

As we mentioned above - 90% of consumers turn to a shop’s reviews before they commit to buying from them. If you’re displaying reviews on your site, you are giving yourself a better chance of winning the customer over because they will rely previous customers who have recommended you. 

Increase sales

It might seem quite self explanatory, but if you’re getting good reviews for your products and services for other prospects to see online, that means that people will trust you. When consumers feel safe in your hands, they’ll be happier to buy more from you which will therefore help to boost sales. 

It gives your business a personal touch

When someone leaves you a review, whether it’s good or bad, you should try to reply to them and thank them for their feedback! Taking these steps will show customers that you care, and provide a personal feel to your service. 

Build brand credibility 

If you’re using an independently verified review platform, such as Feefo or Trustpilot, it once again helps customers to trust in what they are reading. 

Reviews can improve your SEO

It’s true. Genuine reviews from happy customers can actually help to improve your ranking on search results pages. The higher that your ranking is, the more likely it is that potential customers will click through to your website to find out more about your services.