Many tradespeople will be aware that social media can be a powerful tool, and when used correctly can actively drive leads for your business. Twitter is a great way to raise your profile in the local area and get noticed.

Here are 4 ways you can make the most of Twitter as a trade business:

Connect with the right people and engage

It can be tempting to just go out and follow everyone and anyone, but this isn’t the right tactic. Try to follow tweeters in your area who add value to your network in your area of expertise and beyond. You’ll soon find there is often a trade community on Twitter that you could be part of, which can, in turn, lead to referral work from other trades. The more you grow your own following list with relevant people that you engage with the quicker you will find your own follower audience grow.

Share your news and work regularly

Twitter is a broadcast tool and it should be used as such. For people to follow you on Twitter you need to be interesting. Whilst we don’t recommend solely talking about yourself, you should definitely share big news and images of completed works that you’re particularly proud of.

Use hashtags

Hashtags are a great way to categorise your tweets and extend their reach to new audiences. Be careful not to overdo them though and only use 1 or 2 hashtags per tweet. It’s worth doing some research beforehand to see which hashtags are popular within your industry and start using them regularly to help grow your followers.  

Run advertising campaigns

Twitter has a pretty powerful ads system and for a relatively small cost, you can run local advertising campaigns to Tweeters in the area. There are a bunch of targeting options to choose from to help you refine your audience too. We would recommend doing a trial advertisement first with a small budget just to get used to the ads system before putting too much money in though.