Stax Trade Centres, the leading non-food cash and carry wholesaler, has just launched a new state of the art website to support the growth of its multi-channel business.

Stax had created a specification for the next generation of their staxtradecentres.co.uk website, seeking a highly sophisticated platform with potential e-commerce, incorporating targeted merchandising, sophisticated multivariate testing, and easy search and navigation.

Stax Joint Managing Director David Hibbert commented,
“We are very proud of our new website, which will continue to evolve as we do. The old Stax website was attracting up to 70,000 visits per month, with over 40,000 unique visitors, so we thought that it was about time that we invested further into our digital operations. Phase 1 of the plan is the re-launch of the new website with a more up to date platform and better technology. Customers will find the navigation vastly improved, with better product and news information, and also search filters to drill down the products. We’re also planning further phases and improvements to be rolled out over the next 12 months.”

Users of the new site can expect a large number of additional improvements, including an enhanced news section, showing articles under various categories relevant to the individual needs of Stax customers, and the navigation process now allows users to navigate to the products far more effectively.

The next phase of the project will roll out advanced e-commerce along with shopping tools, such as product reviews and suggestions, to help the customer make more informed buying decisions. Retail customers will also have the ability to create their own point of sale signage via their account, and the Till to Till account management tool will provide customers with an analytical tool to review all previous purchase activity. For retailers especially, this invaluable tool will give customers the ability to gauge areas within their business that are flourishing or struggling – highlighting further opportunities or threats.

The website ‘front end’ interface was designed using the latest user research and analytics, as well as a detailed research process. The site has also implemented the use of some of the most modern technologies, all resulting in a more user friendly customer focused platform.

Launched on 25^th May, the site will be undergoing continual updates immediately after launch based on a live customer feedback process.