Branch

Wallpaper and DIY are top search keywords

15.8m online searches were made for Wallpaper and DIY market sectors during the month, according to

Published 8th November 2013

15.8m online searches were made for Wallpaper and DIY market sectors during the month, according to digital marketing agency Greenlight. Also, queries pertaining to furniture and garden combined accounting for 67%. Décor accounted for 19% and homewares 14%.

‘Wallpaper’ and ‘DIY’ led the list of the 10 most popular keywords, with each searched 246,000 times and accounting for 2% of all home and garden searches online.

Greenlight also found ebay.co.uk to be the most prominent, through analysed keywords that consumers searched. It attained a 17% share of visibility, meaning that it was visible to 2.7m searches for home and garden goods.

Between May and August, a monthly average of 17m searches were done on Google UK for homeware, décor, furniture and garden products.

Neil Saunders, managing director of Conlumino Research Agency, said: “The housing market is key for all these home retail sectors and the outlook for the next five years, whilst not as rosy as pre-recession, is certainly much better than it has been since 2008 and the onset of the downturn.”

He added that sales of furniture and floorcoverings, sales of which have really suffered over the downturn, should see 1% growth next year.

Read more

Keep up to date with all the latest news from Stax.

25th November 2025

Securlec: Keeping Your Customers Powered This Christmas

With winter in full swing, independent retailers are ramping up their shelves with outdoor lighting, extension leads, and all the must-haves that homeowners and businesses rely on during the holiday season. This year, the SecurLec range from Stax is the perfect answer, combining practicality and quality.

Read More

20th November 2025

Getting Winter-Ready with Stax

Every year, as soon as the first frost hits, it’s the same story. Shelves empty fast, demand for winter essentials skyrockets, and retailers scramble to restock heaters, de-icing salt, security lights, and torches. But the retailers who truly thrive in the colder months are the ones who plan ahead.

Read More

14th November 2025

Management team takes the helm in Stax Trade Centres buyout.

Stax Trade Centres Ltd. is embarking on an exciting new era with the announcement of a management buyout, a move that seamlessly continues its 44-year legacy of stability and success. The deal sees Purchasing Director Simon Wright and Operations Director Nigel Wright step into the roles of Joint Managing Directors, confidently steering the company into its next chapter.

Read More
See all