15.8m online searches were made for Wallpaper and DIY market sectors during the month, according to
Published 8th November 2013
15.8m online searches were made for Wallpaper and DIY market sectors during the month, according to digital marketing agency Greenlight. Also, queries pertaining to furniture and garden combined accounting for 67%. Décor accounted for 19% and homewares 14%.
‘Wallpaper’ and ‘DIY’ led the list of the 10 most popular keywords, with each searched 246,000 times and accounting for 2% of all home and garden searches online.![]()
Greenlight also found ebay.co.uk to be the most prominent, through analysed keywords that consumers searched. It attained a 17% share of visibility, meaning that it was visible to 2.7m searches for home and garden goods.
Between May and August, a monthly average of 17m searches were done on Google UK for homeware, décor, furniture and garden products.
Neil Saunders, managing director of Conlumino Research Agency, said: “The housing market is key for all these home retail sectors and the outlook for the next five years, whilst not as rosy as pre-recession, is certainly much better than it has been since 2008 and the onset of the downturn.”
He added that sales of furniture and floorcoverings, sales of which have really suffered over the downturn, should see 1% growth next year.
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