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Squire showcasing 2 ranges at the Big Brands Trade Show 2018

; Henry Squire and Sons Limited are the UK’s No.1 Padlock brand. Trading for nearly 240

Published 19th September 2018

 

Henry Squire and Sons Limited are the UK’s No.1 Padlock brand. Trading for nearly 240 years and still in family hands. An independent manufacturer that thrives on innovation and quality.

SQUIRE are a family business that began in 1780. We are proud of our craft and stand firmly behind our reputation of providing products of quality that are based on needs of UK consumers.

SQUIRE have invested heavily in consumer research, the result of which can be seen in the 2 distinct but interrelated brands. The premium ‘Toughness Guaranteed’ brand, SQUIRE and the ‘Affordable Security’ brand, DEFENDER.

The theme that runs through both brands is based on consumer choice and the need to offer a simple yet informative approach that gives the consumer the confidence that they have made the RIGHT CHOICE. The right padlock for the right job.

Clear and concise security ratings on a 1-10 scale that everyone understands. Quality, consumer friendly, packaging reflecting and enhancing product usage.

A new way to merchandise product that consumers find easier to navigate

3 Pillars @ WORK @ HOME @ LEISURE

The DEFENDER range is for those on a limited budget but operates as the foundations to the 3 pillars strategy. Offering similar consumer friendly packing that reflects usage and integrating with the SQUIRE range by using the same security rating system.

A concise fast moving range of both SQUIRE and DEFENDER are available from STAX Trade Centres along with the ability to order anything from extended range available. This includes 2 fantastic POS free standing merchandisers that reflect the Ranges held in store, so stock is readily available for restocking.

SQUIRE and STAX in partnership, to provide consumers with the right padlock solutions for their security needs.

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