FrogTape® is launching a new masking tape specifically for gloss and satin paints.

The launch of FrogTape® Gloss and Satin will provide complete clarity for users, as they can now choose the correct masking tape according to the paint they are using, with the confidence that comes from using the market-leading product and its unique PaintBlock™ Technology.

FrogTape® is still the only tape that is treated with PaintBlock® Technology, which forms a micro-barrier that seals the edges of the tape, to prevent paint bleed. The result is very sharp paint lines and less time spent on touch-ups.

The new tape, which is a vibrant orange colour to differentiate it from the core Multi-Surface product in green and Delicate Surface in yellow, has a new, modified polymer to make it as effective as possible for gloss and satin paint. It can be applied up to 21 days before use and is designed for use on cured painted surfaces, skirting boards, architraves, glass, frames and doors.

Its introduction demonstrates Shurtape’s continuing investment in the FrogTape® brand. The company is supporting the launch with TV advertising, consumer PR and impactful point of sale, featuring single and multi products and providing genuine impact for customers.

Alan Murray, Head of Marketing at Shurtape, comments: “We already enjoy No1 status in the UK DIY market with existing FrogTape®, however consumer research revealed that additional product differentiation according to paint type would be well received. The polymer has been adapted to make it more effective for gloss and satin and now we have three distinct products delivering a genuine solution for retailers / traders and end users.” 

New FrogTape® Gloss and Satin is available in two sizes, 24mm and 36mm, with RSPs of £8.49 and £9.99 respectively.  The packaging includes full instructions as well as helpful decorator tips and tricks, which are also added to on the brand’s updated website www.frogtape.co.uk.

“With this launch, we are offering our customers the opportunity to command a real premium, as we are delivering a range that is has a proven advantage  over others on the market*,” concludes Alan. “We will be proactively supporting this launch, and the range, throughout the next 12 months in order to ensure FrogTape®’s position as a leading DIY and decorating brand.”