International, independently-owned housewares company, Addis Housewares has teamed up with the Rainy Day Trust to raise awareness and funds for the home improvement workforce and their families.

The company will be sponsoring Rainy Day Trust CEO, Bryan Clover, as he swaps the boardroom for the picturesque Pembrokeshire Coast, pledging to walk 186 miles in ten days, beginning on Wednesday 3 May.

The Pembrokeshire Coastal Path Challenge, infamous for its 35,000 ft ascent, narrow paths and undulations has attracted many challengers, but few that have vowed to compete the course in just 10 days.

‘The recommended route is 15 days and given that the ascent-descent is equivalent to climbing Mount Everest, I think this is certainly going to live up to the challenge,’ Bryan explains. ‘I’m really looking forward to the hike and we hope it raises awareness of the help that we can give people from our industry that live and work in Wales. ‘

Janine Davies, marketing manager at Addis says: ‘We’re delighted to be in partnership with the Rainy Day Trust and to support all the brilliant work they do in the industry.  It’s a charity that is so close to the hearts and minds of those in the homewares sector, so it was a great fit for us. We’ve been long-time supporters of their work, but to team up on this challenge is fantastic, especially as we’re based in South Wales.’

Bryan adds: ‘We’re so pleased that Addis are sponsoring the challenge – both brands have been in the industry for many years, Rainy Day Trust since 1843 and Addis since 1780, so it’s nice to stick together and give back to our community.’

‘All the proceeds raised will be invested into our projects in South Wales, which include help for apprentices and support for those returning to work after a period away.’

The Rainy Day Trust is the UK’s only charity supporting the home improvement workforce and their families in times of need. They’ve been caring for past and present employees of the housewares, pottery & glass, hardware, brushware, DIY, builders merchant and garden supply trades in difficult times since 1843.