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Cost of living and social media ensure DIY boom continues

A fluctuating housing market and the rising cost of living are feeding into the ‘improve, don&

Published 9th August 2023



A fluctuating housing market and the rising cost of living are feeding into the ‘improve, don’t move’ mentality that continues to give the DIY industry a lift; particularly when combined with the masses of free inspiration served up on social media platforms.

As lockdown and furlough become a distant memory, many predicted an end to the DIY boom the pandemic created. However, whilst sales may have dipped below the dizzying heights experienced during the pandemic, consumers are still very much engaged with DIY projects in their home and garden, spurred on by social media inspiration and the need to save a penny or two during the cost-of-living crisis.

In fact, a recent report on consumer spending by KPMG found that amongst those who have spent savings on major purchases so far this year, the most common reason was for home improvements (22%). Home improvement was also revealed as the most common savings spending intention for the rest of the year, according to a third of respondents; coming in ahead of plans to go on holiday.

To make the most of the DIY boom, stock up on home renovation and decorating essentials at Stax today.

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