Andrew Goodacre, Bira CEO said: 

"The response to our first Love Your High Street Week in 2023 was incredibly heartening, with businesses and shoppers alike getting involved to champion the independent spirit of our high streets.

"This year, we're calling on the public to once again show their love and appreciation for the small businesses that make our towns and cities so special. By supporting local independents, we can make a real difference in keeping our high streets vibrant and thriving.

"Our high streets are the heart and soul of communities across the UK, offering a unique shopping experience that you simply can't find online or in larger chains. This week is all about celebrating that independent spirit and encouraging people to explore, support and champion the small businesses that make our local areas so special."