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Ambitious Astonish wins Household Goods Brand of the Year

West Yorkshire homecare brand Astonish is extremely ambitious. From opening a £25m facility to

Published 9th July 2024

West Yorkshire homecare brand Astonish is extremely ambitious. From opening a £25m facility to expanding into personal care, it’s broadening its consumer base and seeing its revenue surge.

All the while, it’s taken care to maintain its cost-effective credentials, despite the cost of living crisis, and made significant efforts in sustainability efforts by adopting recycled plastic and plant-based ingredients.

Astonish has demonstrated a deep understanding of consumer needs in the past year, rolling out innovations such as Laundry Liquid and Shake & Fresh carpet freshener. They helped the brand shrug off stiff competition from own label and drive up sales 41%.

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Keep up to date with all the latest news from Stax.

20th November 2025

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Every year, as soon as the first frost hits, it’s the same story. Shelves empty fast, demand for winter essentials skyrockets, and retailers scramble to restock heaters, de-icing salt, security lights, and torches. But the retailers who truly thrive in the colder months are the ones who plan ahead.

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14th November 2025

Management team takes the helm in Stax Trade Centres buyout.

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29th July 2025

Bira welcomes Government's new product safety laws

Bira has backed the government's move to hold online marketplaces to the same high standards as high street shops, following Royal Assent of the Product Regulation and Metrology Act.

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