West Yorkshire homecare brand Astonish is extremely ambitious. From opening a £25m facility to
Published 9th July 2024
West Yorkshire homecare brand Astonish is extremely ambitious. From opening a £25m facility to expanding into personal care, it’s broadening its consumer base and seeing its revenue surge.
All the while, it’s taken care to maintain its cost-effective credentials, despite the cost of living crisis, and made significant efforts in sustainability efforts by adopting recycled plastic and plant-based ingredients.
Astonish has demonstrated a deep understanding of consumer needs in the past year, rolling out innovations such as Laundry Liquid and Shake & Fresh carpet freshener. They helped the brand shrug off stiff competition from own label and drive up sales 41%.
Keep up to date with all the latest news from Stax.
2nd March 2026
Spring Big Brands Is Back
It’s officially here. Spring Big Brands has landed in branch. With exclusive pricing, big-name suppliers and Trade Days across all locations, there’s plenty happening over the next four weeks. Find out what to expect - and why it’s worth a visit!
Read More9th February 2026
Strong Start to the Year for Stax
January has delivered an excellent start to the year for Stax, with strong results across both our Kitchen Showrooms and Trade VIP scheme, underlining the value of continued investment in our customers and our offer.
Read More19th January 2026
Stax Announces Internal Promotion
Stax Announces Internal Promotion Highlighting Long-Term Investment in People and Head Office Capability Stax has announced the promotion of Sarah Robinson to the role of Trainee Range Co-ordinator, effective 5th January 2026, reinforcing the company’s commitment to internal progression and continued investment in its head office infrastructure.
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