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Ambitious Astonish wins Household Goods Brand of the Year

West Yorkshire homecare brand Astonish is extremely ambitious. From opening a £25m facility to

Published 9th July 2024

West Yorkshire homecare brand Astonish is extremely ambitious. From opening a £25m facility to expanding into personal care, it’s broadening its consumer base and seeing its revenue surge.

All the while, it’s taken care to maintain its cost-effective credentials, despite the cost of living crisis, and made significant efforts in sustainability efforts by adopting recycled plastic and plant-based ingredients.

Astonish has demonstrated a deep understanding of consumer needs in the past year, rolling out innovations such as Laundry Liquid and Shake & Fresh carpet freshener. They helped the brand shrug off stiff competition from own label and drive up sales 41%.

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Keep up to date with all the latest news from Stax.

13th July 2026

Stax Trade Centres Becomes First Rainy Day Trust Platinum Charity Partner

Stax Trade Centres has strengthened its long-standing relationship with the Rainy Day Trust by becoming the first business to sign up to the charity's new Platinum Partnership programme

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7th July 2026

Get Ready for the Back-to-Uni Rush with Our University Essentials Collection

Back-to-university season is one of the biggest retail opportunities of the year. With around 2.9 million students enrolled at UK higher education institutions, thousands will be preparing to move into halls, shared houses and student accommodation over the coming weeks, creating strong demand for affordable everyday essentials.

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26th June 2026

Celebrating 30 Years of Stax Bristol

June has been a month to remember as Stax Bristol celebrated its 30th anniversary with customers, suppliers and colleagues from across the South West.

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