Plasti-kote emphasises the importance of online presence
The market leading spray paint brand Plasti-kote, is urging the DIY industry to make the most of its innovative website.
The website is easy to navigate and includes inspirational room settings, which allow you to home in on specific areas, how-to guides, videos on how to achieve the perfect finish and stacks of product information.
Plasti-kote has experienced a huge growth in the number of UK visitors to its website and confirms that this played a significant part in its growth in turnover and increase in market share.
“We launched our innovative new website a year ago, supporting the launch with a comprehensive media advertising campaign,” said Donna Howard, Marketing Manager.
“The immediate effect was a phenomenal growth in the number of visitors to www.plasti-kote.com, reaching a 178% increase year-on-year in July. This continued through 2007 and at the end of our financial year our market share grew to over 72%.”
The effectiveness of a website has a huge part to play in the success of any organisation. Websites are now viewed as the virtual shop front to a business and today the first port of call for potential purchasers tends to be the internet.
“We would urge businesses to look carefully at their website to ensure their ‘shop front’ is interactive, informative and consumer focussed. The advanced features of our website, including the spray studio, project planner and colour wheel, made a significant difference. We have reaped the benefits of enhancing our website and continue to experience share growth,” said Paul Silk, Plasti-kote’s Head of Sales & Marketing.
